Click Guardian vs Hitprobe: Modern Fraud Detection Platforms Compared
Hitprobe launched in 2024; Click Guardian has been protecting advertisers since 2014. Hitprobe is fraud + analytics; Click Guardian is fraud + future intelligence. Which fits your stack?
Updated March 2026 • Based on publicly available data
Two 2024 launches, two different philosophies
Hitprobe and Click Guardian are the newest fraud detection tools, both launched in 2024. Hitprobe’s strength is integration: “defensive web analytics” combines session recording, attribution, and fraud detection. Click Guardian’s strength is pure fraud depth: smarter detection logic and upcoming features.
Choose Hitprobe if…
You want fraud + analytics bundled in one platform. Hitprobe positions itself as “defensive web analytics” — session recording, attribution, and fraud detection in a single tool. Great if you’d otherwise pay separately for analytics and fraud protection.
Choose Click Guardian if…
You want laser-focused fraud detection with deeper intelligence. Click Guardian focuses 100% on stopping fake clicks with AI/LLM bot detection, upcoming Traffic Quality Score and Fake Lead Detection, plus scale plan features. No analytics fluff — just fraud protection done right.
Hitprobe is broader; Click Guardian is deeper.
Click Guardian vs Hitprobe: Feature-by-feature
An honest look at where each platform excels and where they fall short.
| Feature | Click Guardian | Hitprobe |
|---|---|---|
| Pricing | ||
| Starting price | $49/mo (Starter) | Free (50 sessions, 1 site) |
| ~$15k ad spend | $99/mo | ~$150–200/mo (session-based) |
| ~$50k ad spend | $189/mo | ~$300–400/mo (unpredictable) |
| Scale plan | $379/mo (Scale, unlimited) | Not available |
| Free trial/tier | 7-day trial | Free tier (50 sessions) |
| Annual contract? | No | No |
| Platform Support | ||
| Google Ads | ||
| Microsoft Ads | ||
| Meta/Facebook | Coming Soon | |
| Core Protection | ||
| Real-time monitoring | ||
| Automated IP blocking | ||
| Device fingerprinting | ✓ (canvas, WebGL, audio) | |
| Behavioural analysis | ✓ (mouse, keyboard, form) | ✓ (in sessions) |
| AI/LLM bot detection | Basic | |
| Advanced Features | ||
| Traffic Quality Score | Coming Soon | |
| Fake Lead Detection | Coming Soon | |
| Session recording | ✓ (all plans) | |
| Certified ad tracking | ||
| Analytics | ||
| Session-level analytics | ||
| Full-session replays | ||
| User journey tracking | ||
| Conversion flow analysis | ||
| Scale Plan | ||
| Agency reports | ✓ (Scale) | |
| Partner program | ||
| API access | Coming Soon | |
| Brand & Trust | ||
| Launch date | 2024 | 2024 |
| G2 rating | ~4.1/5 | Limited reviews |
Data sourced from public pricing pages and feature documentation as of March 2026.
Flat fees vs session-based pricing
The biggest practical difference between Click Guardian and Hitprobe is how you pay.
Click Guardian
Flat fee. Your bill never changes based on traffic volume.
Hitprobe
Session-based. Your bill fluctuates with traffic volume each month.
Free tier vs free trial
Hitprobe offers a free tier limited to 50 sessions per month and 1 website — generous for testing, but not practical for production use. Click Guardian offers a 7-day free trial with unlimited sessions across all features, giving you a full picture of your fraud exposure before committing.
At scale, costs are hard to predict
Hitprobe’s session-based pricing means your costs fluctuate monthly. A traffic spike (or even a bot attack) can inflate your bill unexpectedly. Click Guardian’s flat fee stays the same regardless of traffic volume.
Analytics bundling value
If you’d otherwise pay for a session analytics tool like Fullstory ($500+/mo), Hitprobe’s bundle is compelling — fraud detection plus analytics in one bill. But if you only need fraud protection, the analytics add-on is unnecessary cost.
Verdict: Click Guardian wins on pricing predictability. Hitprobe wins on analytics bundling value.
What Hitprobe does well
We believe in honest comparisons. Here’s where Hitprobe genuinely excels.
Analytics + Fraud Bundled
Hitprobe positions itself as “defensive web analytics” — replacing tools like Fullstory plus a separate fraud detection tool in one platform.
Session Recording on All Plans
Full session replays are available across every pricing tier, including the free plan. Useful for UX research and debugging alongside fraud forensics.
Certified Ad Tracking
Hitprobe has certified partnerships with Google and Meta for ad tracking, providing deeper attribution data for multi-channel campaigns.
Modern UI
As a 2024 launch, Hitprobe has a clean, modern interface. No legacy design debt from years of feature additions.
All Features on All Plans
Every Hitprobe plan includes the full feature set. The only difference between tiers is session volume, not feature access.
Free Tier Available
The free plan (50 sessions/month, 1 site) lets you test Hitprobe without a credit card. Limited, but useful for evaluation.
Where Click Guardian wins
When fraud detection depth is your priority, Click Guardian delivers deeper protection.
Deeper Behavioural Fingerprinting
Canvas, WebGL, audio fingerprinting plus mouse, keyboard, and form interaction analysis. Catches sophisticated bots that session-based tools miss.
AI/LLM Bot Detection
Purpose-built AI models detect sophisticated bots, including LLM-driven click automation. Live now — Hitprobe offers only basic bot detection.
Traffic Quality Score Coming Soon
A 0–100 visitor reliability rating based on behavioural signals, device fingerprinting, and AI analysis. Not available on Hitprobe.
Fake Lead Detection Coming Soon
Identify and flag form submissions from bots and fake leads before they enter your CRM. Not available on Hitprobe.
Scale Plan
Dedicated Scale plan at $379/mo with dashboards, sub-accounts, and partner program — for high-spend advertisers who need full coverage. Hitprobe does not offer a dedicated scale plan.
API Access Coming Soon
Programmatic access for custom integrations and automation. Not available on Hitprobe.
5-Minute Self-Service Setup
Connect your ad accounts and add one tracking script. Full fraud protection in under 5 minutes with no technical expertise required.
Who should choose which?
Choose Hitprobe if you need…
- Analytics and fraud detection bundled in one tool
- Session recording and replay for user journey forensics
- Certified ad tracking with Google and Meta partnerships
- A free tier to test before committing
- To replace multiple tools (analytics + fraud) with one
Choose Click Guardian if you need…
- The deepest possible fraud detection with AI/LLM bot detection
- Predictable, flat-fee pricing that never changes with traffic
- Multi-client dashboards and sub-accounts
- Upcoming Traffic Quality Score and Fake Lead Detection
- API access for custom integrations and automation
Common concerns about Hitprobe
Based on publicly available reviews and user feedback.
Unpredictable Session-Based Pricing
Session-based billing means your costs fluctuate monthly based on traffic volume. A spike in traffic (or even bot traffic) can increase your bill unexpectedly.
Overkill If You Don’t Need Analytics
If you only need click fraud protection, paying for bundled analytics, session recording, and attribution adds unnecessary complexity and cost.
New Entrant, Small Customer Base
As a 2024 launch, Hitprobe is building its threat intelligence dataset and customer base. Newer platforms have less historical data to train detection models on.
Limited Roadmap Visibility
Hitprobe does not publish a public roadmap, making it harder to plan around upcoming features or integrations.
No Dedicated Scale Features
No dedicated multi-client dashboard or scale pricing tier. High-spend advertisers managing multiple accounts may find this limiting.
Session Recording Overwhelming
Session recording on every plan can generate an overwhelming amount of data. For teams that only care about fraud, sifting through session replays adds noise.
Switching from Hitprobe to Click Guardian
If you decide Click Guardian is the right fit, switching is straightforward.
Start your free Click Guardian trial
Sign up at clickguardian.ai. 7-day free trial with unlimited sessions. Cancel anytime.
Connect your ad accounts
Link your Google Ads and/or Microsoft Ads accounts via OAuth. Takes about 2 minutes.
Add the tracking script
Copy and paste one line of JavaScript to your website. Compatible with any CMS or custom site.
Run both tools in parallel
Keep Hitprobe active during your Click Guardian trial to compare detection results side by side.
Cancel Hitprobe when ready
Once you’re satisfied with Click Guardian’s detection, cancel your Hitprobe subscription. At ~$50k ad spend, you’ll save $100–200/mo switching to Click Guardian.
Frequently asked questions
Both are strong 2024 launches with modern UIs. Hitprobe excels at bundling fraud detection + analytics (session recording, attribution). Click Guardian excels at pure fraud depth (behavioural analysis, AI/LLM detection, upcoming Traffic Quality Score). Choose Hitprobe if analytics integration is critical; choose Click Guardian if fraud detection depth is your priority.
Click Guardian uses flat-fee pricing ($49-$379/mo based on ad spend). Hitprobe uses session-based pricing (you pay per session, unpredictable). At $50k/month with 10k sessions, Hitprobe costs ~$300-400/mo (variable). CG costs flat $189/mo (Growth tier). CG's model is more predictable.
Not necessarily. Session recording (Hitprobe's strength) is great for forensics. CG's behavioural algorithms catch fraud before you need to watch it. For high-traffic sites, algorithmic detection scales better than watching every session.
Yes. Both are independent scripts. Running them together during CG's trial lets you compare fraud detection accuracy, pricing, and usability side-by-side.
Coming soon. It's a 0-100 visitor reliability rating that Hitprobe doesn't offer. For lead-gen and e-commerce, this replaces guesswork with data about lead quality before you contact them.
No. Hitprobe doesn't have a formal scale offering. Click Guardian does ($379/mo Scale plan, unlimited sites, multi-client reports, partner program).
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