See How Much Click Fraud
is Costing You
Use our free calculator to estimate your fraudulent ad spend loss and calculate your ROI with Click Guardian.
Find this in your Google Ads account under "Avg. CPC"
-- — Typical CPC: -- · Fraud rate: --
Without Protection
$350
lost per month to fake clicks
$4,200
wasted per year
140
wasted clicks/mo
With Click Guardian
3.5x return on investment
Cumulative savings over 12 months
Annual net savings: $3,012
Click Fraud Rates by Industry
See how your industry compares. These benchmarks can help you estimate your exposure to ad fraud.
| Industry | Avg CPC | Avg Fraud Rate | Risk Level |
|---|---|---|---|
| Accounting & Tax | $2.00–$3.50 | 10–14% | Medium |
| Automotive | $1.50–$4.00 | 12–18% | Medium-High |
| Dental Services | $3.50–$8.00 | 14–22% | High |
| E-commerce | $1.00–$3.00 | 12–18% | Medium-High |
| Electricians | $2.50–$6.00 | 14–20% | High |
| Estate Agents | $2.00–$5.50 | 12–18% | Medium-High |
| Financial Services | $3.00–$15.00 | 10–16% | Medium |
| HVAC Services | $3.00–$8.00 | 14–22% | High |
| Home Improvement | $2.50–$7.00 | 14–20% | High |
| Insurance | $2.50–$6.00 | 10–14% | Medium |
| Law (Personal Injury) | $25.00–$150.00 | 20–30% | Very High |
| Law (Other) | $10.00–$50.00 | 18–25% | Very High |
| Lead Generation | $1.50–$5.00 | 15–25% | High |
| Locksmiths | $4.00–$12.00 | 16–24% | Very High |
| Medical/Healthcare | $3.00–$10.00 | 12–18% | Medium-High |
| Pest Control | $2.50–$7.00 | 12–18% | Medium-High |
| Plumbing | $3.00–$8.00 | 14–22% | High |
| Roofers | $3.50–$9.00 | 14–20% | High |
| SaaS/Software | $2.00–$10.00 | 10–15% | Medium |
| Restoration | $3.00–$8.00 | 14–20% | High |
| Driving Schools | $1.50–$4.00 | 12–18% | Medium-High |
Benchmarks based on 2025–2026 industry research. Actual rates vary by campaign.
How We Calculate Fraud Cost
The Formula
Monthly Fraud Loss = Monthly Ad Spend × Fraud Rate
Annual Fraud Loss = Monthly Fraud Loss × 12
Wasted Clicks = Monthly Fraud Loss ÷ Average CPC
Net Monthly Savings = Monthly Fraud Loss − Click Guardian Cost (from $49/mo)
ROI = Monthly Fraud Loss ÷ Click Guardian Cost
Data Sources
Fraud rate ranges are compiled from industry research including reports from Juniper Research, the Association of National Advertisers (ANA), Imperva/Thales, and aggregated data from Click Guardian's own detection network across thousands of campaigns.
Transparency Note
As a click fraud protection provider, Click Guardian has a financial interest in demonstrating the cost of ad fraud. We've built this calculator to be as transparent and conservative as possible. Default fraud rates use industry midpoints, and all formulas are shown above so you can verify the math yourself.
Disclaimer: This calculator provides estimates based on industry averages and the inputs you provide. Your actual fraud rate may be higher or lower. Start a free trial to see your actual fraud rate with real campaign data.
Personal Injury Law Firm
$10,000/month ad spend
Average CPC
$55.00
Monthly Clicks
~182
Fraud Rate
25%
Monthly Fraud Loss
$2,500
Annual Fraud Loss
$30,000
CG Annual Cost
$1,188
Net Annual Savings
$28,812
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on fake clicks?
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