Protect Your Microsoft Ads Campaigns
Microsoft Ads are targets for fraud too. Click Guardian detects fraudulent clicks on Microsoft Ads, manages your IP exclusion lists, and gives you msclkid-level transparency.
Microsoft Ads Fraud: The Overlooked Problem
Most businesses focus their fraud protection on Google Ads and forget about Microsoft Ads entirely. Fraudsters know this. Lower scrutiny, fewer monitoring tools, and less advertiser awareness make Microsoft Ads an attractive target for click fraud operations.
The misconception is that Microsoft Ads has less fraud because it has less traffic. The reality: fraud rates are similar across both platforms. The difference is that Bing has fewer protections in place. Fewer advertisers use third-party fraud tools on Microsoft Ads, which means fraudsters face less resistance.
If you spend $3,000-$5,000 per month on Microsoft Ads without fraud protection, you are likely losing $400-$800 per month to fraudulent clicks. That adds up to $4,800-$9,600 per year in wasted ad spend — money that should be driving real leads and sales.
10-20%
Of Microsoft Ads clicks are fraudulent or invalid
$400-800/mo
Wasted by a typical $3K-5K/month Bing advertiser
Fewer Tools
Most fraud tools focus only on Google Ads, leaving Bing exposed
$4.8-9.6K/yr
Annual loss from unprotected Microsoft Ads campaigns
Seamless Microsoft Ads Integration
Get protected in under five minutes. Four steps, no disruption to your campaigns.
Install Our Script
Add a single line of JavaScript to your website. It takes less than five minutes and works alongside your existing tracking code. The same script handles both Google and Microsoft Ads protection.
Connect Microsoft Ads
Connect Click Guardian to your Microsoft Ads account via secure API access. We monitor click data and manage your IP exclusion lists to keep fraudulent traffic out.
Real-Time Fraud Detection
Every click on your Microsoft Ads is scored in milliseconds using device fingerprinting, behavioural analysis, and network intelligence from our 2,000+ customer network. Fraud is identified before it reaches your analytics.
IP Exclusion List Management
Confirmed fraudulent IPs are added to your Microsoft Ads IP exclusion lists. No spreadsheets, no forgetting to update. Your campaigns stay clean around the clock.
One script handles both Google and Microsoft Ads. If you already use Click Guardian for Google Ads protection, adding Microsoft Ads takes under two minutes — just connect your Microsoft Ads account.
Track Every Microsoft Ads Click
The msclkid parameter is Microsoft's click identifier. Click Guardian uses it to give you complete visibility into every click on your Microsoft Ads.
What Is msclkid?
Microsoft's unique click identifier, appended to every ad click URL. Like Google's gclid, it lets you trace every visit back to the exact click that triggered it.
How We Use It
We match each msclkid against our fraud detection engine, linking device fingerprints and behavioural data to the specific Microsoft Ads click for accurate attribution.
What It Reveals
See which keywords attract the most fraud, identify high-fraud campaigns and ad groups, and calculate the exact cost per fraudulent click on your Microsoft Ads.
Per-Click
Fraud scoring at the individual msclkid level
Real-Time
Fraud status visible as clicks arrive
Full History
Every click stored and searchable for auditing
Full Visibility Into Your Microsoft Ads Performance
Your Microsoft Ads dashboard shows everything: real-time fraud detection, campaign breakdowns, keyword analysis, and geographic patterns.
Real-Time Feed
Live stream of every Microsoft Ads click with instant fraud scoring. Watch blocks happen in real-time as attacks are neutralised.
Fraud Rate by Campaign
See which campaigns attract the most fraud. Compare fraud rates across campaigns and identify the ones that need attention.
Ad Group Breakdown
Drill into ad groups to find where fraud concentrates. Optimise your Microsoft Ads structure based on real fraud data.
Keyword Fraud Analysis
Identify which keywords attract the most fraudulent clicks. Use this data to refine your keyword strategy and reduce waste.
Geographic Patterns
See fraud origin by geography. Identify regions generating disproportionate fraud and adjust your Microsoft Ads location targeting accordingly.
Device & Network Analysis
Break down fraud by device type (desktop, mobile, tablet) and network source (Bing search vs. Search Partners) to spot patterns.
Trend Analysis
Track fraud patterns over time. Spot weekly spikes, seasonal trends, and measure the impact of Click Guardian on your Microsoft Ads performance.
Actionable Insights
Receive recommendations based on your fraud data. Examples: pause a high-fraud keyword, exclude a geographic region, or reduce bids on Search Partners.
IP Exclusion, Handled for You
Manual IP exclusion is tedious, error-prone, and always out of date. Click Guardian handles the entire process for your Microsoft Ads campaigns.
Manual IP Exclusion
- Review server logs and analytics manually
- Copy and paste IPs into Microsoft Ads
- Always reactive, never proactive
- Hours or days of delay before blocking
- Easy to exceed Microsoft's IP exclusion limits
- No intelligence sharing across accounts
With Click Guardian
- Fraud detection with 100+ signals
- IPs updated in Microsoft Ads
- Proactive blocking from network intelligence
- Real-time detection
- Smart rotation within exclusion limits
- Shared intelligence from 2,000+ accounts
One Platform, Two Ad Networks Protected
Protect Google Ads and Microsoft Ads from a single dashboard. One script, unified intelligence, complete coverage.
Single Script
One line of JavaScript protects both Google Ads and Microsoft Ads traffic. No separate installations, no code duplication.
Unified Dashboard
Compare fraud rates across Google and Microsoft Ads side by side. One login, one view, complete visibility into your ad spend protection.
Shared Intelligence
A fraudster detected on Google Ads is flagged on Microsoft Ads too. Cross-platform intelligence means no blind spots between networks.
Why Unified Protection Matters
Fraudsters target both platforms — protecting only one leaves you exposed on the other
Attack patterns transfer between platforms — block on one, pre-empt on the other
More cost-effective than separate tools for each platform
Simpler management — one dashboard, one script, one subscription
Already using Click Guardian for Google Ads? Learn about our Google Ads protection or explore our advanced bot detection capabilities.
No Budget Is Too Small for Fraud Protection
Think your Microsoft Ads budget is too small to justify fraud protection? The maths says otherwise.
The Maths on Small Budgets
$2,000/month spend
A modest Microsoft Ads budget
10% fraud rate = $200/month lost
Conservative estimate of click fraud
$200/month = $2,400/year wasted
Enough for another month of ads
Real Example: Local Plumber
$1,500/month on Microsoft Ads
Emergency plumbing services, local area
15% fraud rate detected
Competitor clicks and bot traffic identified
$225/month saved = $2,700/year
Budget redirected to genuine leads
ROI is actually higher for smaller budgets because every wasted click has a proportionally larger impact on your campaign performance.
No minimum budget requirement. No long-term contracts. Start your free trial and see your actual fraud rate in the first week.
Start Free TrialFrequently asked questions
Yes. Fraud rates are similar, but less advertiser awareness means less fraud protection on Microsoft Ads. Fraudsters know this and target Bing accordingly. You likely have a fraud problem on Microsoft Ads if you haven't addressed it.
Add our tracking script to your website (same as Google Analytics), then authorise Click Guardian to view your Microsoft Ads data via Microsoft's API. Setup takes 5 minutes. No code changes, no campaign disruption.
Yes. We analyse and block fraud from all Microsoft Ads sources, including Search Partner Network. You can see fraud rates separately for core Bing and Search Partners and optimise accordingly.
Yes. Our dashboard shows fraudulent clicks at the msclkid level, broken down by campaign, ad group, keyword, device, and network (Bing vs. Search Partners). Use these insights to optimise your Microsoft Ads strategy.
When fraud is detected, we flag the IP and add it to your Microsoft Ads exclusion lists. You can view the full history and override any entry if needed.
One Click Guardian account protects both platforms. Single script, unified dashboard, shared fraud intelligence across both networks. More efficient and cost-effective than separate tools.
Ready to stop wasting money
on fake clicks?
Join thousands of businesses that save money every month with ClickGuardian. Setup takes less than 5 minutes.